Bulleit Single Malt presented

Petra Milde |

Diageo pushes the boundaries of the frontier whiskey


Since the Bulleit brand was founded in 1987, it has been one of the fastest growing American whiskey labels. Both Bulleit Bourbon and Bulleit Rye have already won numerous awards and are also in high demand in Europe. Diageo has now expanded the Bulleit portfolio to include a whiskey from another category: Bulleit Single Malt is available as an American Single Malt Whiskey.

Bulleit Single Malt is made from 100% malted barley. It is matured in charred new barrels made from American white oak, as is also known from bourbon.

According to the press release, the Bulleit American Single Malt delivers notes of sweet vanilla and toasted oak on the nose. On the palate, it is light and fruity with hints of red fruit and pear. A gentle finish of oaky caramel and subtle cocoa notes follows. The whiskey is bottled at 45% ABV.

Diageo emphasises the brand's commitment to sustainability and environmental protection and uses bottles made from recycled glass. Since 2021, the company has been operating a new, carbon-neutral distillery in Lebanon, Kentucky, which is powered entirely by renewable energy. In partnership with the organisation American Forests, Diageo plans to plant a total of 2.5 million white oak trees by 2026 to offset the wood used to make whiskey barrels and ensure that future demand is met.

The Bulleit Single Malt was released in the US at a price of 59.99 dollars. It has not been announced if and when the whiskey will be released in Europe. However, as this American single malt was presented as a permanent portfolio extension, it can be assumed that it will also be available internationally in the future.


Image: Diageo / pr newswire

About the author Petra Milde

Petra Milde is a freelance author of books and specialist writing about spirits and food. She has been supporting the Whisky.de editorial team since 2015 and creates informative and entertaining articles in the news section.

Besides her writing work, she moderates tastings and can be met at spirits fairs, both behind the stands and in front of them, looking for new products and interesting people to talk to.