30 years of Whisky.de - a long time characterised by the WWW: change, growth, knowledge

The official business registration of The Whisky Store dates back to 15 June 1993 and the company has been based in Seeshaupt on Lake Starnberg ever since. Even 30 years after its foundation, it is still an independent family business that specialises in the online delivery of high-quality whisky to private end customers.

Originally founded as The Whisky Store, the company was one of the first online mail order companies from 1994. Today it is known under the name Whisky.de as the major German whisky mail order company. Whisky.de offers its customers not only a first-class selection and a convenient shop system, but also much more information on all aspects of whisky and spirits enjoyment.

Nothing is more constant than change. And so in 2016, Benedikt Lüning, son of the founders and owners Theresia and Horst Lüning, took over the helm of the management. Benedikt (known as Ben to his colleagues, employees, fans and followers) heads up the marketing department alongside his management activities and shoots extensive documentaries on location at (whisky) distilleries around the world. He is often in front of the camera himself: he regularly reports on current events in the whisky industry in Whisky.de News or tastes whiskies, gins and rums for the 75,000 YouTube subscribers. Owner and founder Theresia Lüning still works diligently and enthusiastically in the purchasing department. Horst Lüning still shoots tasting videos, which already have cult status among many customers and whisky enthusiasts.

The family business can look back on a successful business history. With the handover to Ben Lüning, the course was set for a continued successful future. Over the decades, the workforce has grown from the first employee in 1994 to 30 employees and new markets in Austria and the Netherlands have been opened up. At the same time, the product range was constantly expanded.

Whisky.de is a relatively small but unmistakable institution on the international spirits market - compared to the larger groups - that has always remained true to itself and will be celebrating its 30th anniversary in mid-June 2023. In addition to the whiskies and whiskeys of this world, the meeting place for fine spirits has also been offering gin and, more recently, rum for a few years now.

For those who want to know more, Whisky.de offers background information on production, enjoyment, the whisky industry and the science behind it. The Whisky.de bottle database contains 30,000 entries and extensive information on distilleries and their bottlings. With over 45 million views of the YouTube video blog, interested parties will find a wealth of related knowledge. The actively moderated Whisky.de community and forum is home to 40,000 members who exchange ideas and talk shop about whisky.

The aim of the family business is to deliver the customer's goods to their home quickly and to provide a first-class shopping experience with comprehensive background information beforehand.

Our 30-year history naturally includes our long-standing and new customers, whom we would like to thank for their support.

As part of the anniversary, Whisky.de is planning various activities and special bottlings. Details can be found immediately on the website and social media.

slàinte mhath, cheers and cheers to 30 years of Whisky.de!