New design for The Famous Grouse Smoky Black

Ten years ago the partnership between Edrington-owned whisky brand The Famous Grouse and the Scottish Royal Society for the Protection of Birds (RSPB) started. The endangered species Black Grouse experienced a rapid decline of population between 1995 and 2005. With the help of The Famous Grouse more than £650.000 were spent during the last 10 years to increase the population of those birds in four reserves in the UK. This project has been successful: 30 percent more Black Grouse birds are living in the UK now.

To celebrate the 10th anniversary of this project Edrington provides its whisky Famous Grouse Smoky Black with a new design. The black bird on the label now looks much more splendid than before. Different to the common Famous Grouse bottling the Smoky Grouse (successor of the former Black Grouse) presents a lightly peated character.

The whiskylabel and its Famous Grouse Experience will probably have to leave its current home, the Glenturret Distillery, in the near future and look for a new home: Edrington plans to sell the distillery as we reported here.

Photo: The Famous Grouse

About the author Petra Milde

Petra Milde is a freelance author of books and specialist writing about spirits and food. She has been supporting the Whisky.de editorial team since 2015 and creates informative and entertaining articles in the news section.

Besides her writing work, she moderates tastings and can be met at spirits fairs, both behind the stands and in front of them, looking for new products and interesting people to talk to.

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