The product portfolio of the Peaky Blinder range was developed at Sadler's and includes Blended Irish Whiskey, spiced Dry Gin and Black Spiced Rum. The labels of each bottle feature a mugshot of a Peaky Blinder member from the police archives. This criminal gang, which was active around Birmingham in the late 19th century, was also the inspiration for the TV series 'Peaky Blinders'.
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Sadler's Peaky Blinders McHickie is an Irish Blended Whiskey. The bottle shows gang member Stephen McHickie. The smooth, triple-distilled Whiskey, produced in small batches, matures entirely in Bourbon barrels.
Another Whiskey in the Peaky Blinder range is the Straight Bourbon Whiskey Alphonse Gabriel 'Al' Capone, which bears the portrait of the infamous Mafia boss.
The Sadler's Peaky Blinder Irish Whiskey Liquer features the photograph of Henry Lighthouse. The latter became famous for being the first person to be called Peaky Blinder.
There are nine botanicals in Sadler's Peaky Blinder Spiced Dry Gin, with the peppery flavours of ginger and grains of paradise, also called guinea pepper or melegua pepper, dominating. The photo on the label depicts Thomas Gilbert, later known as Kevin Mooney, who was one of the most famous members of the Peaky Blinders.
Currently, the English company Halewood does not have its own distillery for the Whiskey and Gin production of the Peaky Blinders range. Halewood had acquired Sadler's in 2017 and owns distilleries in England, Scotland, Wales, Russia, South Africa and Australia. The stake Halewood had in West Cork Distillers was bought back by the Irish. As a result, plans are being made for a distillery of their own in Ireland, to which the production facilities still at Sadler's Brewery in Lye will be transferred.
The Sadler family founded the brewery in 1861 and since then supplied beers and spirits to their pubs in the 'Black Country', a conurbation north and west of Birmingham. The area probably got the name 'Black Country' because of the air pollution with soot from heavy industry. The area's pubs were most likely frequented by members of the notorious Peaky Blinders street gang.
Thomas Alexander Sadler took over the brewery from founder Nathaniel and expanded it. After closing in 1927, Sadler's Brewing was reopened in 2004 by descendants of the family and run by sixth-generation Chris Sadler. In 2017, the Halewood company bought out the brewery and also secured the naming rights for 'Peaky Blinder' in the beer and spirits categories.
The Visitor Centre
There are currently no tours or tastings on offer.
Sadler's Brewing Co
2, Conyers Trading Estate
Lye, Stourbridge DY9 8ER
Tel: +44 1384 895230
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