Very successful year for William Grant

Glenfiddich, Balvenie and Hendrick’s Gin saw strong growth by volume and value

The business is still booming regarding whisky and gin and well. Sales are still going up and also last year 2016 the family business of William Grant & Sons could give a tremendously positive summary regarding the year 2016. After taxes Grant took profits of £222.1 million (the year before £14.4 million were reported) according to a news article in The Spirits Business.

Turnover grew to be £1,061.7 million in 2016 from £885.5 million the business year before. This is an estimated plus of £176.2 million even as the year before it had “only” been £52.8 million. Those brilliant figures are most notably due to the superb performance of William Grant & Sons’ core labels Glenfiddich, Balvenie and Hedrick’s The Spirits Business states even though also Monkey Shoulder, Tullamore Dew and Drambuie came off very well.

But especially the good marketing of the new Experimental Series with the Glenfiddich IPA and the Procect XX was an important factor regarding the success of Glenfiddich and William Grant & Sons. Right now it doesn’t look as if the economic increase of the company will come to its end.