Tormore Distillery sold to Elixir Distillers

Pernod Ricard sells the architectural Speyside gem

 

The Tormore Distillery is not only known for the Tormore Whisky, but also for its impressive architectural style. Pernod Ricard has now announced that it is selling the Speyside gem to Elixir Distillers. The transaction amount is not mentioned in the press release.

Tormore Distillery is a listed building

The Tormore Distillery is located in Speyside just off the A95 between Charlestown of Aberlour and Speybridge. Many whisky tourists stop here and take pictures of the impressive distillery, which was built in 1958 following plans by the renowned architect Sir Albert Richardson and went into operation in 1960. The building has been a listed building since 1986. Unfortunately, there is no visitor center so far, and regular tours through the distillery are not offered. However, that is about to change: after a renovation of the distillery, Elixir Distillers want to open a visitor center, according to the Pernod Ricard press release.

Whisky of the Tormore Distillery can be found in small batches as original bottlings and is occasionally released by independent bottlers, too. However, the main part of the production goes into the Pernod Ricard blends, not least into the Long John brand. Along with the distillery, Pernod Ricard has also sold the cask storage and brand Tormore to Elixir Distillers.

Elixir Distillers are also behind Portintruan Distillery on Islay

Elixir Distillers are currently also the focus of interest of many whisky friends because of another distillery project: The owners Sukhinder and Rajbir Singh are behind the construction project of the Portintruan Distillery on the island of Islay, too. The Singh brothers have long been successful as whisky blenders and independent bottlers and are owners of brands such as Port Askaig and Elements of Islay. They have also been extremely successful with their online whisky shop The Whisky Exchange, which they sold to Pernod Ricard in 2021.

Alexandre Ricard, Chairman and CEO of Pernod Ricard, explains why the spirits company sells the Tormore Distillery, which achieves an annual production of 5 million liters of alcohol: “Active portfolio management is an integral part of our long-term strategy. The sale of the Tormore brand and distillery follows the recent announcement of our investment behind the Aberlour and Miltonduff facilities, which will increase our Scotch production capacities by 14 million liters of alcohol per annum. We are delighted to be handing Tormore over to Sukhinder and Rajbir, two friends and truly creative entrepreneurs and look forward to finding new ways to collaborate in the future.”


Images: Petra Milde