New Canadian whisky Bearface Triple Oak introduced
Canadian beverage producer Mark Anthony Group launches experimental whisky brand
Most whisky categories are subject to strict rules and regulations, which limit flexibility in innovation and affect alignment with consumer consumption and drinking patterns as consumer tastes change. Because Canada's regulations are not as stringent as those in Scotland, Canadian whisky provides an ideal platform for innovation.
Challenge the norms
Changing consumer perceptions and the Canadian whisky experience: This was the ambitious approach taken by Canadian company Mark Anthony Wine & Spirits in developing their new Bearface whisky brand. "In developing Bearface Triple Oak, we have focused on developing an exceptional whisky by challenging norms, being obsessive in our initial barrel selection and finishing it in unique and interesting ways," said Anthony von Mandl, Founder and Chairman of the Mark Anthony Group.
Triple oak casks maturation
With the introduction of the new Bearface brand, Mark Anthony wants to show how Canadian whisky can convince the whisky world through innovation and taste. The single grain whisky Bearface Triple Oak has been initially matured for at least 7 years in ex-Bourbon charred American oak barrels. It was then placed in tight-grained French oak ex-wine barrels, which had been used for over seven years for "high-end Bordeaux-style wines" from the Canadian winery Mission Hill. Finally, Bearface was given an unusual finishing in a virgin Hungarian oak cask, the staves of which have been air-dried for three years – a first for the Canadian whisky category. This provides rye-like notes and a rich texture of Bearface Triple Oak.
Pure or as a cocktail
"Our Triple Oak signature release is the start of what promises to be an exciting new chapter in Canadian whisky," said master blender Andres Faustinelli enthusiastically. The manufacturer recommends to enjoy this Canadian whisky – bottled at 42.5% abv – either pure or on ice with a slice of lemon to highlight the notes of the three different oak types. But also for cocktails, numerous recipes are listed on their website. Bearface Triple Oak is already available throughout Canada and international markets will follow.
About Mark Anthony Wine & Spirits
The roots of the Vancouver-based family-run business date back to 1972. Mark Anthony Wine & Spirits supplies restaurants, wine boutiques and retailers with an unequalled selection of estate wines, from legendary houses such as Mission Hill Family Estate, Antinori, Rodney Strong and Louis Latour. With Bearface, a new whisky brand was added to the product line.