Irish Distillers present Redbreast’s new look

The design of the Single Pot Still Irish Whiskey focuses on a dynamic appearance and intense colors

Redbreast is one of the most popular Irish whiskeys and the world's best-selling Irish single pot still whiskey, owned by Irish Distillers / Pernod Ricard. Now the range is experiencing a re-design and is intended to attract a new audience by a young, dynamic appearance. Redbreast intends to stick to the familiar bottle shape which probably goes back to the year 1912.

"Robin Redbreast", the trademark of the brand, will be displayed "dynamically" on the label. Each of the releases shows the little bird in a different move, hand-drawn by illustrator Denise Nestor. The label was also supplemented with a taste profile of the respective bottling; a structured background and a stronger color make the label stand out. The color accent of each label is also reflected in the bold color of the bottle cap.

The redesigned Redbreast whiskeys will be released throughout the coming months, starting now in July with the Redbreast 12 years and the Redbreast 15 years. Lustau, Redbreast 21 and Cask Strength will follow in autumn. The Redbreast 21 will then be available in a wooden box to show the premium character of the whiskey.

Images: Pernod Ricard