Glenturret Distillery sold to Swiss company “Art & Terroir“
The Highland distillery is no longer The Home of The Famous Grouse
Only in November Edrington had sold the whisky label Cutty Sark the French company La Martiniquaise-Bardinet (we reported here), now the second longer expected sale was announced: The Glenturret Distillery changes into Swiss hands to the wine producer and distributer Art & Terroir.
The man behind Art & Terroir is Silvio Denz, a wealthy and influential entrepreneur from Switzerland. Starting in the perfume sector, now with high-quality wines and fine glass crystal products, Denz deliberately positions his products in the premium segment. Whisky experts know his company Lalique, being a manufacturer of high-quality glass decanters for exclusive whiskys, e.g. Macallan. Will we experience a new orientation for Glenturret, heading for the premium market? The single malt brand Glenturret was acquired by Art & Terroir together with the distillery. It previously was “The Home of The Famous Grouse”, but Edrington will keep this well-known Blended Scotch Whisky and will give him a new home.
The jobs of Glenturret's 23 employees will be maintained according to Ian Curle, CEO of Edrington, and Silvio Denz emphasizes: "Glenturret is the perfect choice as we enter the world of Scotch whisky and we are looking forward to working with the existing team to bring even greater success to this superb single malt and to its beautiful Perthshire surroundings."