Glengoyne introduces a new design

Noble and modern, 100% recyclable

 

The Glengoyne Single Malt Scotch Whisky will soon be available in a different outfit: The Scottish label introduces a new design. This affects the entire core range of the distillery as the Glengoyne 10 years, 12 years, 18 years, 21 years, 25 years and 30 years.

Dark basic colors and copper tones

In contrast to the recent changes in the design of many other whisky brands, the shape of the bottle itself remains unchanged. The front label, on the other hand, is undergoing a major redesign in terms of shape, colors and the logo that is shown, according to a current press release. The label is designed rounder and is held in a noble, dark gray tone. The age statement is printed in copper with orange accents.

As before, the logo of the distillery, the geese that give it its name (Glengoyne comes from Gaelic and means “valley of the wild geese”), can be found in the center of the label, but the logo style has been revised. In addition, more descriptive information about the respective whisky can be found on a second rectangular front label.

Focus on sustainability

With the design change, Glengoyne is switching to 100% recyclable materials, which almost exclusively come from the local region or other Scottish areas. In doing so, Glengoyne is continuing its endeavors towards sustainability, which took a big step since they started using exclusively renewable energies in November 2019. Waste products from production are used to power the houses in the area.

New campaign "Unhurried since 1833"

The relaunch of the Glengoyne design is accompanied by the “Unhurried since 1833” campaign, which focuses on the traditional, slow craftsmanship that is cultivated at Glengoyne. For this campaign, the American concept artist Jonathan Keats incorporated five poems by well-known international poets into various art objects using a special printing technique. The words will gradually become visible over the next 50 years, depending on the intensity of the light.

Images: Glengoyne Distillery