Glenfiddich worldwide best-selling Scottish single malt in 2016
William Grant & Sons‘ whisky label saw increasing sales figures
The first results and figures of the annual reports “The Brand Champions 2017” were published by The Spirits Business. The worldwide best-selling Scottish single malt was once again the Speyside whisky label Glenfiddich that showed sales figures 2016 of 1.21 million 9-litres-cases. This was an increase of 9.5% compared to 2015. Increases from 2014 to 2015 had already been 5.24%. William Grant & Sons traces the positive trend and big success back to the new products and lines as Glenfiddich IPA and Project XX of the Experimental Series. All-time-competitor Glenlivet had to take a decrease of 2.83% in sales figures in 2016 and was relegated again to second place.
With 17.4 million cases Johnnie Walker still maintains the title of best-selling Scottish whisky – unchallenged, despite a decrease in sales of 1.14% in 2016.
Woldwide best-selling whisky was once more Officer’s Choice, despite (or due to) constant sales figures of 32.85 million cases. The Indian whisky label that belongs to Allied Blenders has been maintaining this top position since 2013.
Further sales figures and more detailed whisky rankings, also broken down under national considerations, will be published by The Spirits Business soon.