Glenfiddich rebrands the core whiskies

The 12 and the 15-year-old Glenfiddich have been renamed now


The family business William Grant & Sons decided it’s time for a breath of fresh air. But this time they don’t release a new product but change the appearance of its standard Glenfiddich range. Glenfiddich 12 and Glenfiddich 15 are the first that were introduced in a new design. Glenfiddich 18 is to follow next year.

In the UK and the US, the change from old to new is already in progress, when the first redesigned bottles will reach our European market hasn’t been announced yet. An eye-catcher on the newly designed bottles is the Glenfiddich logo, which is now printed directly on the glass, a golden stag. It is embedded in a "V", cut in the shape of the glass, standing for Valley of the Deer. The typical triangular bottle shape of the Glenfiddich Single Malt is preserved, though it seems a bit more rounded, the bottle looks a little slimmer with more distinctly cut shoulders.

The 12-year-old Glenfiddich is called "Our Original Twelve" now, the new 15-year-old "Our Solera Fifteen". The company hasn’t given information on the re-design of the 18-year-old Small Batch Glenfiddich yet.

The content of the Glenfiddich Single Malt bottles will not be changed with this rebranding: The Glenfiddich Our Original Twelve was matured in Oloroso sherry and bourbon barrels, while for the Glenfiddich Our Solera Fifteen whisky from sherry, bourbon and fresh casks is married in the Solera tun.

Image: William Grant & Sons