First insights into the new Johnnie Walker Visitor Experience

Diageo presents three artists impressions of the million-dollar project in Edinburgh


The realization of the large Johnnie Walker project in Edinburgh is ongoing. The modern visitor center in the heart of the Scottish capital is due to open in summer 2021. A few days ago Diageo published three artists impressions that show the character of the two planned top roof bars. We have these images here for you.

1820 Bar and Explorer’s Bothy

The 1820 Bar high up in the multi-story building offers visitors an impressive view of the city skyline and Edinburgh Castle. The cocktail bar is named after the year the Johnnie Walker brand was founded. In another bar, called Explorers’ Bothy, over 150 rare and exceptional bottles of whisky are presented – probably some Johnnie Walker bottlings among them. The room is dominated by a sculpture by Scottish artist Scott Naismith. The floors below will be used for extensive exhibitions, visitor experiences, tasting rooms, a whisky academy and cultural events.



Looking forward to the opening in summer 2021

Barbara Smith, Managing Director of Diageo in Scotland, said: “We are delighted to be able to offer people a first small taste of what is to come at Johnnie Walker Princes Street. As well as building a whisky visitor experience like no other, we are also creating incredible hospitality and events spaces that will become a landmark destination for people from Edinburgh, Scotland and visitors from around the world. We hope people will enjoy this glimpse into Johnnie Walker Princes Street and be excited to see the incredible interiors for themselves when we open our doors in summer 2021.”

Johnnie Walker Visitor Experience

The Johnnie Walker Visitor Experience in Edinburgh is part of a 185 million investment package (two years ago a press release on the planned construction, about which we reported here, mentioned 150 million pounds), which in addition to this new visitor center also includes the expansion of existing visitor centers in several distilleries. The historic building on Princess Street that will house the Johnnie Walker Visitor Center is the famous former House of Fraser.

Images: Diageo via PA Group Limited