Diageo participates in boycott of advertising on Facebook & Co.
From July 1, the group will no longer run paid ads on the major social media platforms
At the end of last week, a campaign had already started to take effect, and Mark Zuckerberg's Facebook shares had noticeable losses: Under the hashtag #stopHateForProfit, a group of initiators called for not placing advertises on social media and to set an example against the toleration of posts with racist statements or content characterized by hate or disinformation. Facebook and Instagram are primarily affected, but Twitter is now boycotted by some companies, too.
The spirits giant Diageo, who spends considerable sums on ads in social networks for its products such as Johnnie Walker, Smirnoff, Captain Morgan or Guinness, joined the boycott today. From July 1st, all paid advertising will be paused on major social platforms. They want to continue to talk to the media partners about their handling of unacceptable content. With its boycott Diageo joins a group of influential companies such as Unilever, Coca Cola, Starbucks, Honda, Verizon, The North Face and Patagonia, whose advertising budget amounts to billions of dollars annually.
The criticism of Facebook & Co., not to delete posts with racist or defamatory content, has been loud for a long time, but received new impetus from the current protests against police violence in the USA. Above all, Mark Zuckerberg's refusal to tolerate some of US-President Donald Trump's Facebook posts , judged as manipulative and racist, was sharply attacked by many sides.
The original text with which Diageo announced his decision is: “Diageo strives to promote inclusion and diversity, including through our marketing campaigns. From 1 July we will pause all paid advertising globally on major social media platforms. We will continue to discuss with media partners how they will deal with unacceptable content”