Big Peat Peatrichor and the Islay rain

A cask strength special edition of the peated blended malt

 

Rain falls on the Big Peat Peatrichor, the latest release of the heavily peated Islay Malt Scotch Whisky. The family company Douglas Laing & Co. presented this limited special edition today as their summer edition 2021. It will be launched this month. "

The word Peatrichor (or petrichor) describes the earthy scent produced with rain falls on dry earth / soil", the current Douglas Laing press release explains, and cites the well-known saying "Today’s rain is tomorrow's whisky ”- reason enough to dedicate a whisky to the rainfall on Islay.

As with every edition of Big Peat, the label and packaging of the Big Peat Peatrichor have been designed to match the name and topic. The familiar Big Peat man shows up in a typical yellow raincoat here and he patiently lets the Islay rain fall down on him - with a pinched face, but that's his normal expression, we know.

A little more than 5,000 bottles of Big Peat Peatrichor are available worldwide we learn. It was bottled at cask strength at 53.8% vol, uncoloured and unchill-filtered.

The release of the Big Peat Peatrichor is the starting shot for a new campaign, which is to bring life in the smoky Islay Blended Malt’s position as the "ultimate taste of Islay". The campaign will include tasting initiatives in Europe and Asia as well as virtual events and “ramping up of their digital marketing via their social media channels”.

“As a brand, Big Peat is obsessed with both spirit quality and provenance. This latest release and accompanying marketing campaign brings to life the ultimate distillation of Islay and is definitely unmistakably Islay in style with notes of peat smoke, damp earth and a leathery charm”, Chris Leggat, Douglas Laing’s CEO, comments. Images: Douglas Laing & Co