Big Peat Peatrichor and the Islay rain
Aspecial edition of the peated
Rain falls on the Big Malt Scotch . The family company Douglas Laing & Co. presented this limited special edition today as their summer edition 2021. It will be launched this month. "Peatrichor, the latest release of the heavily peated Islay
The word Peatrichor (or petrichor) describes the earthy scent produced with rain falls on dry earth / soil", the current Douglas Laing press release explains, and cites the well-known saying "Today’s rain is tomorrow's whisky ”- reason enough to dedicate a whisky to the rainfall on Islay.
As with every edition of Big Peat, the and packaging of the Big Peat Peatrichor have been designed to match the name and topic. The familiar Big Peat man shows up in a typical yellow raincoat here and he patiently lets the Islay rain fall down on him - with a pinched face, but that's his normal expression, we know.
A little more than 5,000 bottles of Big Peat Peatrichor are available worldwide we learn. It was at cask strength at 53.8% vol, uncoloured and unchill-filtered.
The release of the Big Peat Peatrichor is the starting shot for a new campaign, which is to bring life in the Islay Blended Malt’s position as the "ultimate of Islay". The campaign will include initiatives in Europe and Asia as well as virtual events and “ramping up of their digital marketing via their social media channels”.
“As a brand, Big Peat is obsessed with both spirit quality and provenance. This latest release and accompanying marketing campaign brings to life the ultimate of Islay and is definitely unmistakably Islay in style with notes of peat smoke, damp earth and a leathery charm”, Chris Leggat, Douglas Laing’s CEO, comments. Images: Douglas Laing & Co