Big Peat Festival Bottling 2019 will display selfies from fans

Everyone can send a picture to be part of the next Feis Ile Edition

What is your Big Peat face?

If you always have wished to be eternalized on a whisky packaging this is your chance: the box of the next special edition for the Feis Ile Festival 2019 will be decorated with up to 450 selfies of fans.

With the Big Peat Blended Malt Scotch Whisky the independent bottler Douglas Laing & Co has got a product in its portfolio that has reached cult status. This is not only due to the heavily peated whisky itself, blended from single malts of Islay, but also to its famous trademark, this bearded guy with his pinched face. On the standard Big Peat edition he wears a yellow polo neck, for each limited Christmas edition in cask strength he changes his outfit and shows in different winterly designs.

This typical grimace had been imitated by many fans for the Big Peat Pal’s Edition 2017. But still after the campaign had ended many fans keep sending selfis to Douglas Laing. So they decided to repeat the game and ask for selfis to be displayed on the next Big Peat Festival Edition. If want to take part send your selfie with your Big Peat-like pinched face to

Photos: Douglas Laing & Co.