Benromach presents new design

The Speyside distillery wants to go back to the roots

 

The Benromach Single Malts have been launched in a new look: The distillery from Forres has presented a new design that differs significantly from the previous appearance.

“We took inspiration for our new look from the hand-painted sign that used to adorn the roof over the kiln, along with the distinctive red doors around the distillery and the iconic red-brick chimney”, Andrew Hannah, Head of Benromach's marketing department, is quoted in a press release.

“The design aims to convey the genuine handcrafted care that goes into Benromach and to serve as a promise that every drop is made in Forres using just four ingredients: barley, water, yeast and the expertise of our distillers. Although the design for Benromach has changed, the character, taste and quality of our award-winning Single Malts remains the same.”

Built in 1898, Benromach started a new life after the purchase by the Urquhart family in 1993. Having undergone a five-year renovation, it was reopened in 1998 and since then has been producing a single malt, which aims to take up the traditional style of the Speyside. Benromach now changes the design, but not the whisky itself, and is issuing “Made by hand for a genuine character” as a new motto.

Image: Benromach