Bardstown Bourbon Company presents virtual 360 tour

Detailed insights, videos and information during a tour on your own screen


The Bardstown Bourbon Company proudly describes its facility in the heart of Bourbon County, Kentucky, as one of the most modern and technically advanced whiskey distilleries in the country. Bourbon and Rye Whiskey are produced here for brands such as Jefferson's, Hirsch and High West Now, in their new press release, they introduce themselves as a kind of a pioneer in the virtual world as well: Those who are interested to visit the distillery but can’t come to Kentucky have the chance to join the new 360 tour here in the internet.

The fact that this project has been pushed ahead and published is not least a concession to the restrictions imposed by the Covid-19 pandemic: “While the distillery has recently reopened to visitors, we recognize people may still have concerns about visiting public places, and we don’t want that to limit anyone from experiencing what we have to offer,” said Vice President of Hospitality Dan Callaway. “The virtual tour allows us to expand our reach to bourbon lovers all over the globe and introduce them to the Bardstown Bourbon Company brand.”

The tour begins in front of the distillery, overlooks the whole site, leads the virtual visitor to the visitor center, the tasting bar, through all production areas and ends in the distillery shop. The visitor clicks along the paths led by a spokesman and can open individual areas, in which detailed explanations with photos and small videos transparently explain the whiskey production.

The virtual tour of the Bardstown Distillery was realized in collaboration with filmmaker Edward Heavrin from eALLEN Pictures. The special experience can be joined at the desktop as well as at a mobile phone and is offered free of charge.

Image: Bardstown Bourbon Company