Irish Distillers present Redbreast’s new look
The design of thefocuses on a dynamic appearance and intense colors
Redbreast is one of the most popular Irish single pot still whiskey, owned by Irish Distillers / Pernod Ricard. Now the range is experiencing a re-design and is intended to attract a new audience by a young, dynamic appearance. Redbreast intends to stick to the familiar bottle shape which probably goes back to the year 1912.
"Robin Redbreast", the trademark of the brand, will be displayed "dynamically" on the . Each of the releases shows the little bird in a different move, hand-drawn by illustrator Denise Nestor. The label was also supplemented with a profile of the respective ; a structured background and a stronger make the label stand out. The color accent of each label is also reflected in the bold color of the bottle cap.
The redesigned Redbreast whiskeys will be released throughout the coming months, starting now in July with the Redbreast 12 years and the Redbreast 15 years. Lustau, Redbreast 21 and will follow in autumn. The Redbreast 21 will then be available in a wooden box to show the premium character of the whiskey.
Images: Pernod Ricard