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One of several disturbing trends in the US whiskey market is a lack of connoisseurship among a sizeable segment of new drinkers of American whiskey. They read online that Pappy Van Winkle, the Buffalo Trace Antique Collection, or some other limited, special release is the "best," and they go to great lengths to secure a bottle, all the while ignoring the great whiskeys that are regularly available on the shelves. They have no conception of what makes a great whiskey and no experience with which to judge whether that white whale bottle that cost them hundreds or thousands of dollars is better than a $40 bottle. It would be fun to set these folks up in a blind tasting.
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