Anyone Heard of Ultra Premium Crown Club?

[JohnnyRocks]

I am primarily a single malt scotch guy, however, I received an interesting bottle of Crown Royal as a gift and I would like an idea of its value before opening.

The bottle is labeled, Ultra Premium South Carolina Crown Club. I cannot find information on it anywhere. I am guessing it is a basic Crown with a fun label, but if it happens to be an XR or special reserve, I would just like to know. These "Ultra Premium" are produced for many states, that is about as much as I can find.

Any ideas?