What year did Johnnie Walker Red...

drop in proof from 86.8 down to 80?

Thanks in advance for any assistance!

[Jojo]

Sorry for the delay in getting to you on this - we inquired about this when you initially posted...but no one seemed to know anything about it.

was done about 8 or 9 years ago as part of a Rationalisation/Cost reduction exercise

by making Red Label a single strength in as many markets as possible ,skus (number of variants) were reduced , less downtime for strength changes during production was needed and physical stocks could be brought down