Dewar's Ancestor was originally named Dewar's Ne Plus Ultra. The company's main deluxe brand from about 1907 onwards was Victoria Vat, however it wasn't Dewar’s only deluxe brand. Ne Plus Ultra was also introduced about this time, and was first registered as a trademark in 1909.
In 1954, Victoria Vat was re-named Ancestor, although Ne Plus Ultra continued to be sold in certain markets - but on a small scale.
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