Originally Posted by JohnnieWalkerProject
Johnnie Walker Blue Label sets the standard for excellence, by delivering the best in blended scotch whiskey. Blue label is hand-selected from the rarest casks from across Scotland. The Blue label was created by Jim Beveridge, who remains committed to maintaining the Johnnie Walker tradition of creating the worlds greatest whiskies. Blue Label delivers unmatched quality and taste, mixing the finest of young and old whiskies to deliver a taste that is unrivaled by any other brand.
Be the best by drinking the best. Keep Walking!
It also sets the standard for marketing hype and extraordinary price for what you get, especially compared to single malts in JW Blue's range... Yawn...