I'm generally not a fan of products designed for a perceived market, and this is another example of one such product. In my humble opinion, it is out of balance as far as sweetness (too latently sweet) and alcohol. It basically drinks like a mouthful of sugar/honey and grain alcohol. The alcohol is very prominent on the nose, and overall it lacks complexity. I'm sure with the money behind it it will have pretty good sales results, get best new in category in a bunch of publications, and we'll hear everyone talking about how great it is... My thought was that it is an attempt at a bottled toddy. I'd rather just make my own.
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