So my story goes like this......I had tried scotch in the past, but never really acquired a taste for it, nor had much interest. As I was helping to develop Whisky.com, I remember we had a bottle of Glenlivet 18 and I kept trying it to see how it could pique my interest. Honestly, I really didn't like it at all and wondered exactly what was I doing wrong - I mean, how could so many be wrong?! Meanwhile as I was working on Whisky.com, I came across (as one could imagine) tasting note after tasting note. That's when I knew scotch was really my drink all along. With hints of vanilla, dark chocolate, raisins, creme brulee, cookie dough, floral, toffee, sherry, etc., I knew I really needed to take a better look at this spirit - aferall, it was my job
I started going to scotch tastings and that's really what did it for me. Pairing foods with scotches and going to these tastings was always a great time! I learned a lot, met some aweome fellow scotch drinkers and was introduced to many fine scotches. Which leads me to this - I really think women are the biggest untapped market for scotch. I don't know many women who drink it, but I feel if they had any slight interest and if scotch tastings would include targeting women, good chance scotch sales could really go through the roof.
Great Scotch truly *is* liquid gold!