Dewar's Ne Plus Ultra
For those of you interested in Dewar's Ne Plus Ultra - here is some background information which comes directly from Jacqui Seargeant, Dewar's Global Archive Manager. She asked me to pass it along to all of you!
Dewar's main deluxe brand from about 1907 onwards was Victoria Vat, however it wasn't Dewar’s only deluxe brand. Ne Plus Ultra was also introduced about this time, and was first registered as a trademark in 1909.
In 1954, Victoria Vat was re-named Ancestor, although Ne Plus Ultra continued to be sold in certain markets - but on a small scale. In particular in Canada Ne Plus Ultra continued as our deluxe brand. The final shipments of Ne Plus Ultra went to Canada in 1997 and Dewar’s no longer produce this product.
Ne Plus Ultra does sometimes come up at auction or in old whisky shops, but it's not very often and if you do find it, it's likely to be a bit expensive!