It's a new product from Prichards' and is not the same as the double barrell bourbon (which is made in KY). This is only TN's third whiskey to be produced in the state thanks to recent changes in the laws. It is now available in retail stores in TN...
Red Dog Wine & Spirits in Franklin, TN (www.reddogwineandspirits.com) carries it. The product is not yet on Prichards' website but it is out there, I promise!