[powderhound]

I've never tried JWB, so this statement isn't directly aimed toward that product or company,

But sometimes Hype can make a product seem more valuable, or even better, than the competition.

So, if you were to compare 2 products side by side blind, you may like the less expensive one much more. If you were told ahead of time product A is 3 times as costly as product B and has a huge following, you may be pre-conditioned to like product A better.

Some of my favorite Single Malts are not the most expensive, and I have felt a bit let down when trying some that have a hefty price tag.