It was launched in 2003, I believe, and is a blend of Origin, Diurach's Own and Prophecy. At least I think that to be correct. If someone knows better, I'd like to hear! Jura Origin is (well WAS) my go-to single malt. Love it. But, locally it went up $7 a bottle and is now as expensive if not MORE than some very good 12 year old single malts.