View Full Version : What year did Johnnie Walker Red...
07-06-2009, 07:53 PM
drop in proof from 86.8 down to 80?
Thanks in advance for any assistance!
Sorry for the delay in getting to you on this - we inquired about this when you initially posted...but no one seemed to know anything about it.
08-14-2009, 05:44 PM
was done about 8 or 9 years ago as part of a Rationalisation/Cost reduction exercise
by making Red Label a single strength in as many markets as possible ,skus (number of variants) were reduced , less downtime for strength changes during production was needed and physical stocks could be brought down
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