Hours of Operation Tour hours are: 9:00 a.m. to 4:30 p.m. We're open every day except Thanksgiving, Christmas Eve, Christmas, New Year's Eve, and New Year's Day.

Tours last about an hour and fifteen minutes and start every fifteen minutes or so. Visitors are asked not to take backpacks, camera bags, tote bags, shopping bags or other large bags on the tour.

Due to Tennessee law, the White Rabbit Bottle Shop is closed on Sundays. It is also closed on the days the Distillery is closed to visitors, as well as on certain holidays like the Fourth of July and Labor Day. However, we are allowed to do business on Election Day. So plan your visit accordingly should you desire to purchase Jack Daniel's commemorative decanters from the White Rabbit Bottle Shop.

Miss Mary Bobo's It began as a traveler’s hotel in 1867, where Jack Daniel took many a noonday meal. Miss Mary Bobo ran her boarding house until her death in 1983, one month shy of her 102nd birthday. Miss Mary Bobo’s Boarding House Restaurant still stands today, welcoming visitors for home-cooked midday meals.

Aside from being known far and wide for her hospitality, Miss Mary is also the oldest woman ever to appear on the pages of Playboy Magazine. In an ad for Jack Daniel’s, of course.

Today the proprietress at Miss Mary’s is Jack Daniel’s great-grandniece, Lynne Tolley. And not only is she the proprietress of the Boarding House, she's also an official taster at her Uncle Jack's distillery. Monday through Saturday, she prepares the noontime meals at Miss Mary's. As Lynne always says, “As Jack Daniel's great-grandniece, I guess you could say it's in my blood to carry on the family tradition.”

Directions from Nashville From Nashville, take Interstate 24 East toward Chattanooga to Exit 81A (Murfreesboro/Shelbyville exit). Turn right on Highway 231 and drive into Shelbyville. Once in Shelbyville, look for a Kentucky Fried Chicken restaurant on your left. Turn left at the second traffic light past the KFC. This will put you on Highway 82. Follow Highway 82 approximately 15 miles until it dead-ends into Highway 55. Turn right and go 1.5 miles into Lynchburg.

Directions from Chattanooga From Chattanooga, take Interstate 24 West toward Nashville to Exit 111 (Manchester exit). Turn left on Highway 55 through Manchester and Tullahoma, then into Lynchburg.

Directions from Huntsville, AL From Huntsville, AL, follow Highway 231 North to Fayetteville, pick up Route 64, and then take Highway 50 to Lynchburg. When you get here, the Distillery is easy to spot. Drive through Lynchburg and the entrance into our Visitor Center parking area is two blocks past our only stoplight, right off Highway 55 next to the Mulberry Creek Bridge.

Contact Us / Question & More Info
Steve May
Jack Daniel’s Visitor Center
Lynchburg, Tennessee, USA 37352

BBQ Hill If there was one thing that Jack Daniel was known for almost as much as making Tennessee Whiskey, it was entertaining. And no doubt about it, Mr. Jack would have been proud to host a few gatherings at the Jack Daniel's Barbecue Pavilion.

Opened in the spring of 2004, Barbecue Hill hosts private events as well as weekly luncheons known as Noon Time on Barbecue Hill. The open-air pavilion offers a spectacular view of the Jack Daniel's Hollow and the town of Lynchburg, Tennessee. And it's tailor-made for good southern cooking and old-fashioned fun.

Noon Time on Barbecue Hill is held each Friday and Saturday from June through October. The menu includes sumptuous barbecue chicken and tangy pulled pork, creamy coleslaw, homemade potato salad, bubbling baked beans, hot homemade cornbread, tipsy baked apples, Jack Daniel's special chocolate-pecan pie, and home-brewed tea, coffee and lemonade. You’ll enjoy listening to live music performed by local artists as well as playing a game known as bung toss (each guest receives a branded bung!). One thing’s for sure: You’ll never get bored at Barbecue Hill.

Because Noon Time on Barbecue Hill is open to all ages, no alcohol is served. The cost for lunch is $25 for adults and $10 for children ages 4-10; children 3 and under eat for free. Lunch is served from 11:00 a.m.-1:00 p.m. (CST). For more information or to make a reservation, call (931) 759-6993 by noon on Thursday or send an email to the Visitor Center.

The Jack Daniel's Barbecue Pavilion can be reserved by companies or organizations wishing to host private, traditional Jack Daniel's Barbecues for 50 or more people. Please call (615) 673-1191 or email Angela Sandoval for more information.

More Jack Daniel's Information...