Grant's
Blended Scotch Whisky
William
Grant & Sons Ltd.
Registered Office: The Glenfiddich Distillery
Dufftown, Banffshire AB55 4DH Scotland
Viewer's Comments about Grant's
At William Grant & Sons Ltd, for five generations an independent
family distiller, we are as passionate today about making
Scotch Whisky as we were when we began. This passion, combined
with the skills of our craftsmen and independent family spirit,
is still at the heart of our blends. The story of our family,
and of our whisky making, goes back a long way.
The
history of the Clan Grant can be traced back to the 14th century
when they migrated to Speyside – now the centre of the
Scotch Whisky world – where they had been given land as
reward for services to the king. Three brothers - Alexander,
William and Daniel - fought in the 1745 rebellion of Jacobites
against Hanoverian rule. They survived the Battle of Culloden
but were then forced to flee and go into hiding. Importantly
for us, Alexander Grant was hidden in Banffshire by one of the
Grant clan chiefs. It was his great-grandson called William,
born in Dufftown on 19th December 1839, who was the founder
of the company.
William
Grant had a challenging start to life. He was put to work at
the age of seven, herding the family cattle in the hills. If
it wasn’t for the influence of his remarkable schoolteacher
John MacPherson, William may well have remained a simple herder
or farmer, but his excellent schooling proved a stepping-stone
on to greater things. Following
time as an apprentice shoemaker and limeworks employee, in 1866
William Grant became a bookkeeper at a local distillery. He
showed great talent for the whisky production process and soon
became manager of the distillery.
For
the twenty years he worked at the Mortlach distillery, William
had a dream of building his own distillery, and making the ‘best
dram’ in the business (‘dram’ is the traditional
word for a measure of whisky). In 1886 his dream became a reality
and William and his wife Elizabeth, along with their nine children
– a ready-made work force, and sufficient raw material
to begin a family business – brought together land, materials
and machines, and brought the Glenfiddich
distillery to life. The first spirit ran from the
stills on Christmas Day in 1887.
In 1898 Pattison’s, the largest Scotch whisky blender
in the business, suddenly went bankrupt. This created huge problems
for the Scotch whisky industry. William Grant, however, saw
it as an opportunity. Pattison’s
– to whom William Grant sold his whisky – had badly
misjudged the requirements of the whisky market. It had over-produced,
creating a huge unsaleable surplus, and Pattison’s quickly
went bankrupt. Following the ‘Pattison’s Crash’,
many distillers sold up, packed up and moved on. Not William
Grant. He chose to expand. Having learnt once and for all time
about the merits of independence, he became blender, bottler
and wholesaler in one.
This
was when the Grant’s blend was born. William’s son-in-law
Charles Gordon became the first Grant’s salesman –
and despite taking 181 calls to make his first sale, and 503
calls to make the next – the whisky became a big success.
And William’s son John Grant was the first exporter, selling
the family whisky to the Hudson Bay Company of Canada.
William
Grant was a big-hearted character, popular with local children,
and later a respected member of the local community. He became
a Church Elder and member of the Dufftown band. He is said to
have played a mean cornet!
Grant’s
has since then, for five generations, always remained an independent
family distiller. It is still fully owned by the Grant-Gordon
family, many of whom are directly involved in its running. Charles
Gordon, great-grandson of the founder, is Chairman of the company,
and other family members have seats on the Company board.
In 1957 Grant’s introduced the now famous triangular bottle.
Though the Grant’s blend has always been an exceptionally
smooth dram, its bottle was - at one time - quite ordinary.
It was little different from the bottles of many of other blends.
In 1957, just as sales of whisky were liberalised after 15 years
of rationing caused by the Second World War, it was time to
take advantage of this opportunity and to reinvent.
People
often judge quality as much by their eyes as by their tastebuds,
so it is vital to make a good first impression. This was where
Hans Schleger stepped in. He was a pre-war refugee from Nazi
Germany, working as a consultant with William Grant & Sons
advertising agency of the time. He later went on to become one
of the world’s leading designers, creating memorable work
for many clients, including ICI, Penguin Books and London Transport.
The
brief to our bottle designer Hans Schleger was to create a distinctive,
elegant design that would highlight the wonderful colour of
the whisky within. It also had to pack and stack efficiently.
His intuitive response was the triangle, a shape that held much
meaning for Grant’s. It was seen to symbolise the Scottish
water, air and barley from which Grant’s Scotch whisky
was made. Others saw the three sides as representing the tradition,
heritage and quality of the blend.
Hans’
thinking however was much more practical. There was no triangular
bottle on the market, and the triangle was, in many ways, a
much better shape for a bottle than the circle – the hand
naturally closed around it rather than opening up and weakening
one’s hold. He first sculpted the shape out of clay, and
then out of plaster. He worked towards the right size by using
a classic method – that of water displacement. He placed
the bottle model in a bucket full of water and measured the
amount of water displaced. After a few attempts at this –
Eureka! – he was there.
The deliciously complex taste and long smooth lingering finish
of Grant’s Scotch Whisky is known and loved throughout
the world. It is enjoyed by whisky drinkers in over 180 countries.
It is the Master Blenders’ special recipe, a blend of
the finest single malt and grain Scotch Whiskies – including
the company's own Glenfiddich and The Balvenie Single Malt Scotch
Whiskies and its renowned Girvan Grain Scotch whisky –
that creates the magical taste of Grant’s. When blended
together, the malts and grains produce the deliciously complex,
long, smooth taste that is known and loved throughout the world.
Although
the face of Grant’s – the bottle, label and advertising
– may have changed a little over the years, the content
of the bottle has not. It is at heart still the same whisky
enjoyed by William Grant, and continues to receive excellent
reviews from distinguished whisky writers and journalists around
the world.
The Grant’s blend was born in the hardest of times for
the Scotch whisky industry. Its survival and success is down
to the vision, hard work and passion for whisky making of William
Grant and his family. To this day Grant’s has retained
this independent family spirit. |
for the money on the market.
I've tried a good many brands sense I retired and I'm vary happy to have found Grant's.
The smooth lite spicey flavor and lingers with a medium smoky mineral fade. Thank You