Bourbon - Frontier Whiskey
Legend of Bulleit Bourbon Bulleit Bourbon™
is a product of an era that helped define the character of
a nation - an era of adventure, risk-taking and prosperity,
when the Western frontier offered hope to those willing to
take a chance.
Bulleit Distilling Co.
Lawrenceburg, Kentucky USA
Tel: 859.229.5171 / / Fax: 859.266.1217
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The legend begins in New Orleans, where the Bulleit family
emigrated from France in the 1700s. Around 1830, Augustus
Bulleit moved from New Orleans to Louisville, KY, taking
with him his talent for brandy making. As a tavern keeper
in Louisville, he began producing small batches of bourbon.
Relentless in his pursuit of perfection, he experimented
with different recipes. When he found one that consistently
met his expectations, the inspiration for Bulleit Bourbon
During the great migration to the West, his bourbon was
sold throughout Kentucky and Indiana, gaining a reputation
as the bourbon of choice for America's most hale and hardy
adventurers - the frontiersmen.
It was 1860. America was rapidly expanding westward and
business was good for Augustus. That year, while transporting
barrels of whiskey from Kentucky back to his hometown of
New Orleans, Augustus Bulleit died. With him, it appeared,
died the making of his legendary bourbon.
As decades passed, the Bulleit family never lost its passion
for telling the story of Augustus Bulleit, nor the desire
to resurrect his signature creation. After more than a century,
the family returned at last to bourbon making. In 1987,
Tom Bulleit fulfilled a lifelong dream by reviving his family's
ancestral distilling enterprise using the original recipe
of his great-great-grandfather.
Uniquely Crafted Inside & Out From
the 1800s Americana frontier-look of the bottle to the cork
finished top, this is not your ordinary bourbon. Each stage
of Bulleit Bourbon's creation has individual elements that
ensure quality. The result is an award-winning, distinctive
Kentucky bourbon, hand-crafted for the discerning explorer
in all of us.
Heritage Bulleit Bourbon's quality begins
with the unique family tradition. The family history of
bourbon production dates back to the early 1800s, with Augustus
Bulleit - great, great grandfather of Tom Bulleit.
Ingredients Bulleit Bourbon uses only
the highest quality ingredients and follows the 175-year-old
recipe of Augustus. Bulleit Bourbon is produced with a high
rye content and proprietary grains and yeasts. Rare among
bourbon producers, Bulleit Bourbon has its own Grain Division,
which acquires distiller's grade grains grown to Bulleit's
specification. The high level of rye content creates the
dry, clean flavor. In true bourbon fashion, only limestone-filtered
water is used.
Process Bulleit Bourbon is distilled
and aged in small batches and stored in a single-story warehouse
which reduces inconsistencies in the maturation process.
Bulleit Bourbon is aged in American White Oak barrels that
are flame charred, giving the bourbon some of its color
and flavor. It is aged not a drop less than 6 years, creating
maturity and smoothness. The final, 90 proof product is
formulated by mingling, not blending, two and sometimes
three of the distillates to ensure consistency in the nose
Packaging The award winning bottle design
reflects elements of the Frontier Age, with a unique flask
design, raised glass lettering and a cork stopper.
Taste All of these elements combine to
form a unique, hand-crafted bourbon reminiscent of our frontier
heritage. One taste will release the frontier explorer in
Tasting Note Oaky, smoky, and smooth.
Bulleit Bourbon is russet in color with a rich, oaky aroma.
The dry, clean flavor is mellow and smooth, not hot in the
throat. This 90 proof Kentucky bourbon delivers a wonderfully
complex taste with hints of vanilla and honey and a long
A SCION OF KENTUCKY
BOURBON MAKING REVIVES A FAMILY LEGACY
Tom Bulleit is a Southern gentleman in the truest sense of
the word, but his considerable charm and family pedigree are
only part of the story. Bulleit is a former Marine, a combat
veteran of the Vietnam War, a successful Lexington attorney
and the founder of Bulleit Bourbon, a brand he created based
on a family recipe dating back nearly 200 years. He’s
married to the former Elizabeth Callaway Brooks, a descendent
of frontier explorer Daniel Boone. And like any upright Southerner
worth his salt, Bulleit has a true tale of adventure and mystery
that comes with the family name.
Tom Bulleit Evokes the Spirit of Great-Great-Grandfather
Poised to Join the Ranks of Bourbon’s Legendary Masters
Bulleit's great-great-grandfather Augustus emigrated from
France to New Orleans around 1800, eventually following the
commerce of the Mississippi and Ohio Rivers to Louisville,
Ky., where he became a tavern keeper. In keeping with his
French heritage, he relied on his knowledge of brandy making
to create small batches of Kentucky bourbon that found favor
among the settlers of the region in the mid-1800s. Soon his
product was traveling with the tide of pioneers headed westward.
Business was good, but in 1860, Augustus disappeared while
transporting barrels of whiskey to New Orleans, and with him
died the making
of his legendary bourbon. Until Tom Bulleit came along.
Tom Bulleit was raised in Louisville, an area recognized by
many as the "Bourbon Capital of the World." He
worked in distilleries before joining the Marine Corps in
1968. Bulleit served for two years with the 1st Marine Division
as a medical corpsman in I Corps north of DaNang. He returned
to the U.S., went to law school on the G.I. Bill, and got
married. During his law career, Bulleit became actively involved
in the campaign for a Vietnam veteran’s memorial in
Washington, D.C. Since the memorial’s dedication in
1982, he has twice delivered speeches there.
But Tom Bulleit couldn’t get bourbon out of his blood.
His knew of the mysterious demise of Augustus from his grandfather’s
storytelling, but the question lingered – what really
happened? Some say he was murdered by his partner, others
contend that he quietly vanished into the sumptuous life of
the French Quarter. In 1987, Tom Bulleit decided to venture
into a new frontier of his own. He successfully created Bulleit
Bourbon from the original recipe that made his great-great-grandfather's
whiskey so exceptional."I always loved the business,"
Bulleit said. "My father couldn’t understand why
I would leave a successful law practice,
Tom Bulleit, Founder
Bulleit Distilling Co.
but I was attracted to the creative and entrepreneurial
challenges of making this brand of bourbon, and doing it
right. I guess you could say it became a passion of mine,
and it still is."
The Bulleit Bourbon recipe calls for less corn and more
rye than typical bourbons, and a distillation process that
removes the hotter-tasting phenol alcohol in favor of ethyl
alcohols, yielding a dry, clean taste. The unique, smooth
flavor of Bulleit Bourbon has won over the whiskey world’s
most discriminating palates, taking the Brown Spirits Gold
Medal at the 2004 San Francisco World Spirits Competition.
"What we are creating with Bulleit Bourbon is one of
the definitive styles of bourbon currently distilled in
this country," said Tom Bulleit. "It is one of
the most distinctive mash builds out there. The high rye
content, absence of phenol alcohol and at least six years
of aging produces something really special."
The Bulleit legacy is a compelling chapter in the story
of Kentucky bourbon making, the most American of spirits.
Tom Bulleit resurrected a whiskey that was not only a lost
piece of one family’s history, but the history of
an American era. He now stands as one of the few remaining
scions of a Kentucky bourbon making family whose name is
on the bottle. As Bulleit Bourbon expands distribution in
2005 to all 50 U.S. states and across three continents,
the family legacy and the pleasure of enjoying this splendid
spirit will soon be known the world over.
Courtesy of Bulleit Bourbon